BREWERY BRANDING + IDENTITY

Hop Shelf Brewing Co.

A symbol of Boston's brewing excellence, and celebrated for its luxurious ales and storied past, founder Joseph Robert's legacy endures in every pint. Each bead of condensation reflects his dedication to elevating beer to an art form and enriching the cultural tapestry of Boston.

Creative Design Work Includes:
Research, Concept Development, Logo Design, Branding & Identity, Packaging, Video Production, and Technical Implementation

Research + Development

Branding + Identity

Product Packaging

Bon Voyage Ale

This nautical-themed brew combines crisp, refreshing hops with a smooth, balanced malt profile, making each sip feel like a winning hand. With its golden hue and a hint of citrus, it's the perfect drink for those who love the thrill of the casino and the calm of the open water. Roll the dice and let your taste buds navigate this refreshing voyage!

Red Tide Roulette Ale

Ride the waves of excitement with Red Tide Roulette Ale, where the mystery of the ocean meets the thrill of the casino floor. This vibrant red ale offers a striking balance of caramel malts and bright hop notes, reminiscent of a sunset over the sea and the dazzling lights of Vegas.

High Stakes IPA

This bold and adventurous IPA boasts a deep golden hue, reminiscent of sun-kissed sands and glimmering casino lights. A powerful blend of tropical hops delivers waves of juicy pineapple, zesty grapefruit, and hints of coastal pine, creating a refreshing and exhilarating drinking experience.

Cpt. Black Jack Stout

This rich and luxurious stout is aged in bourbon barrels, imparting deep, warming notes of vanilla, caramel, and oak that perfectly complement its robust flavors. Each sip reveals layers of roasted coffee, dark chocolate, and a hint of smoky char, echoing the mystique of sunken treasures and Vegas glitz.

This clean and classic 6-pack design focuses on simplicity, elegance, and ease of use. Overall, the design conveys a sense of timelessness and reliability, making it appealing to both traditional and modern beer drinkers.